Our motto, “Design for Tomorrow”, has never been as relevant as in the case of IGGY, a UK-based educational social network for talented youth created by the University of Warwick.
For years, IGGY had successfully drawn thousands of teenage students to its online hub. However, in mid-2012, the organization realized their website lacked a proper mobile experience. IGGY’s team evaluated the options. As they didn’t want to rebuild the existing desktop website (something that Responsive Design would require), their best alternative was Adaptive Design.
University then contacted Vancouver-based Mobify, a company known for its Adaptive Design technology and, coincidentally, our trusted partner. After a brief discussion, Mobify considered us a better fit for a client and made an introduction. The IGGY–Skyrocket collaboration started.