Mapping out the structure for your website, app or other digital products so that content flows with clear purpose and users can easily navigate to the information they seek. Sound information architecture is foundational to an engaging user experience.

Meeting your organization’s business needs for content management, sales, marketing automation, lead capture, user accounts, scheduling, e-commerce, and others with a comprehensive technology plan that applies best practices and considers a number of factors including functionality requirements, time to launch, scalability, ease of maintenance, operational costs, among others.

Building meaningful user experiences that represent your brand in all interactive environments, including products, processes, services, events, omnichannel journeys, and environments. In UX and IxD, we consider numerous aspects including brand strategy, business, environment, accessibility and inclusion, usability, and cultural relevance. Our approach is evolutionary. We focus on the quality of the user experience and measure success through metrics and data analysis.

Through prototyping and unbiased user testing, organizations can ensure that the purpose and function of a product are clear before entering the development phase. Objective qualitative and quantitative feedback early in the design process (i.e., fail fast) helps you avoid wasting resources on a product that doesn’t make sense or meet a clear need and may uncover hidden opportunities for new features.

Whether your organization needs a new, improved website that better represents your brand, needs developers for a new app, wants to launch an online store or a site with more complex functionality requirements, or your marketing team needs to produce landing pages and microsites, we manage the whole development project for your website or application or provide support at any phase (e.g., research, planning, design, development, QA testing to maintenance).

Ensuring your website, application or other interactive product works as intended and as designed through structured testing for multiple devices, screen sizes, platforms, browsers, etc.

Alleviating your organization’s content development burden and writing content for a website, application or other environment that adheres to brand guidelines, conveys key messaging and value propositions clearly and succinctly, and applies SEO or other content strategies.

Analyzing opportunities based on search volume, keyword difficulty and traffic value and developing SEO content strategies to inform content production. Continually building on SEO can improve search rankings, attract relevant traffic to your website, and increase brand exposure.

Gaining a deep understanding of your user base through data and analytics and using actionable insights to improve your organization’s digital offering, increase leads, increase engagement and/or sales, increase user happiness and inform your organization's digital strategy.