Overcoming space constraints
The challenge of excluding content got even more difficult while designing the mobile version of the website. Yes, this time around, based on the historical device-usage data, we dove into desktop first. We couldn’t just make the website responsive. The amount of content on this one page would render it unusable, making users scroll for… a long time.
Instead, we changed the way mobile visitors interact with the website components. For example, with no hover state on mobile, visitors would tap on projects to learn more. Or to avoid stacking 16 production thumbnails on top of each other, we’ve implemented horizontal scrolling.
The new Omnifilm website was successfully launched just in time for the conference in LA. We had a brief celebration and got right back to work—this was in fact just the beginning of our relationship.
We realized the potential of growing the online presence of Omnifilm and telling their story in all of its complexity. In the next iterations of their web experience, we will focus heavily on SEO, for example, as we develop pages for every production. We will unravel the full history of the company, combining their evolved language and aesthetics. And more. Stay put.