Rx Networks has built a reputation for itself working directly with a handful of OEM clients in the mobile location awareness space for over a decade. But a recent breakthrough in the sensor array technology presented an opportunity to enter the emerging IoT (Internet of Things) space with a ‘SmartBeacon’ that would monitor and manage millions of Bluetooth-enabled devices for thousands of businesses and organizations worldwide.
In 2015, it seemed like new beacons appeared every day, flooding the market. Rx Networks knew their technology derived from years of research in the mobile positioning space was superior, but the first-mover advantage was gone. Their problem was: how do you enter a rapidly saturating market and command attention?
After conducting a thorough discovery process, Skyrocket’s answer — mystique.