Alterna is a premium hair care brand in the USA which uses no harsh ingredients or additives. They have seen considerable success since 1997, and thanks to the beauty of ready-to-go e-commerce templates like Shopify, they were able to sell their products online fairly efficiently.
However, over the years they had built strong relationships with professional hair stylists who chose to use Alterna products for their salons; and Alterna’s e-commerce store was starting to inadvertently provide to be competition.
Strategically, it made sense for Alterna to double-down on the stylist market who acted as powerful distributors and ambassadors for their products. Unfortunately, their existing Shopify site made it difficult to do anything but do what it does best - continue to sell online. That’s when Alterna approached Skyrocket to help - how could they pivot their brand online to appeal to consumers without the e-commerce component?