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A guideline to whether your brand needs a refresh or a facelift.

When was the last time you evaluated your brand? It’s probably time to do this again.

Your brand was probably awesome at one point, or at least it was pretty good. Does it still hold up, though? Here’s a quick glance guide to help you decide if it’s time for a refresh.

First of all, a brand refresh does not mean throwing out every aspect of your brand. There were reasons why you have made the decisions you have made up until this point and if your brand has stayed true to your company essence, but could use a mini makeover, then you are the perfect candidate for a brand refresh. Read on to find out if you can save yourself the giant overhaul of a rebrand and instead, bring your brand up to date with some key realignment practices.

Signs that you need a refresh

If the points listed above have spoken to you, the next step is to ask yourself why this has happened. What’s the reason behind the disconnect?

Has the company experienced any of the following:

It’s ok to admit there’s a problem, because behind that acknowledgement is the space for improvement. Now it’s time to find a solution and reap the many benefits of tackling this issue head-on.

Here’s why a brand refresh can be a quick solution with a big impact.

Benefits of a refresh

The key takeaway from a brand refresh should be to retain the essence of your brand while honing your message and imaging. 

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