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The future is not digital, it’s people.

Now that is a $%!#ing curious thing for a digital agency to say.

The digital realm has completely reshaped how we’re connecting with one another, our relationship with media and how we see products and brands. A brand is much bigger than its story. These days, how people interact with you is as important as what you tell them. In our constantly connected world, consumer behaviour, and more specifically, the ‘we’, ‘us’, ‘them’, ‘they’ – the consumer, has changed evolved.

Blurred lines

We’re all digital natives now. We live in a multi-device, multi-screen, multi-context digital world, so the experiences we deliver have to blur the lines between product and service, between the emotional and functional, the physical world and the digital landscape. For us, it’s about convergence - a flow – the seamless connection between the real world and the virtual one.

Also, by understanding that we’re all information editors (we choose what we can and cannot afford to ignore) the stuff we make needs to be simple, intuitive, engaging, and above all, meaningful. It’s stuff that people choose to spend time with, stuff that offers them something, makes them do something, stuff that sparks connections and gets them involved.

At Skyrocket, we apply strategic, bigger picture thinking to any business challenge and use whichever tools necessary to crack it – whether it’s designing an app, building an e-commerce site or driving a guerrilla campaign through-the-line. Our goal is to create brand experiences that move people, converting consumers into loyal customers and helping our clients flourish in the digital economy.

More Blog Posts

Perfection of design by Apple

Perfection: the action or process of improving something until it is faultless (Oxford Dictionary Definition). With delicate, flowing music and the use of short, punchy adjectives here’s a video that takes us through a powerful journey of feeling.

The infographic of infographics

With so many infographics coming out these days we figured it was time for an infographic on infographics.