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Startups tend to consider design last. In turn, we explore the impact early-stage human-centered design thinking can have on your endeavour.
So, the site you built in 2001 – it’s there – it does its job. If I squint at it on my phone, it works okay. Yes, it works ‘okay’ but imagine…
Building a brand in a new, evolving market is an exciting challenge for a company, especially when based on a once-illegal industry.
The votes are in and the champagne has been popped. We’re thrilled to announce the winner of our first Brand Prize …
The value of brand (i.e. brand equity) is one of the most valuable assets a company has. So, what happens when a company deviates from its established branding?
Startups typically: Have smaller budgets Focus more on R&D for their product than look and feel Tend to equate “brand” with “aesthetics” Brand tends to get neglected and is seen as an unaffordable luxury.
Developing the brand for the inaugural Startup Week Vancouver event was an interesting challenge presented to us by Boris Mann. Startups (and the plethora of events that appeal to them) are in an interesting space with its own distinct culture…
Despite the obvious flaws in UX, Snapchat has risen to stardom in record time. How come? Our UX designer Marie chips in.
We know we are connected. But do you realize the extent? And more importantly, how do you play into your users’ day?