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Startups typically: Have smaller budgets Focus more on R&D for their product than look and feel Tend to equate “brand” with “aesthetics” Brand tends to get neglected and is seen as an unaffordable luxury.
Our UX Designer Marie Lamouret has signed, among hundreds of Vancouver design community members, an open letter that expresses her position on the new City of Vancouver logo. CBC reached out to Marie for an interview, a transcript of which we are publishing here.
Despite the obvious flaws in UX, Snapchat has risen to stardom in record time. How come? Our UX designer Marie chips in.
Startups tend to consider design last. In turn, we explore the impact early-stage human-centered design thinking can have on your endeavour.
Design. Yeah. But really, what practical influence can design have on your business?
The time has come. We’re ready to announce the chosen startup of 2017’s Brand Prize!
From an incredible list of startups, the Brand Prize team reviewed and debated until five companies came out on top.