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OXO: adaptive web design example

This adaptive web design is at the heart of beautiful mobile websites

Skyrocket designs websites with the modern user in mind, which means mobile first. Learn how mobile specific templates can take your user experience to the palms of thousands

A triumph of Adaptive Web Design (AWD), the OXO.com mobile site features optimized site sections and content prioritized for mobile devices.

We developed a new Information Architecture in collaboration with the team at OXO which, in turn, drove the mobile template design. Adherence to brand standards ensured cohesion between the mobile and desktop sites.

The end result is a mobile experience that loads fast and gives OXO customers exactly what they’re looking for – a quick way to browse OXO products and get to a nearby store!

We implemented Mobify for this particular build, which supplies the custom templates and caches the content for fast load times.