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OXO: adaptive web design example

A triumph of Adaptive Web Design (AWD), the OXO.com mobile site features optimized site sections and content prioritized for mobile devices.

We developed a new Information Architecture in collaboration with the team at OXO which, in turn, drove the mobile template design. Adherence to brand standards ensured cohesion between the mobile and desktop sites.

The end result is a mobile experience that loads fast and gives OXO customers exactly what they’re looking for – a quick way to browse OXO products and get to a nearby store!

We implemented Mobify for this particular build, which supplies the custom templates and caches the content for fast load times.