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The New Design Of Design

In a digital-focused world, product and brand design are pivotal in driving a business forward.

How To Craft A Brand That Transcends The Commodity Space

A compelling value proposition is the foundation you need for a solid brand.

Brand Prize: Five Startups Move to The Next Round

From an incredible list of startups, the Brand Prize team reviewed and debated until five companies came out on top.

The Future of Vancouver’s Identity

Our UX Designer Marie Lamouret has signed, among hundreds of Vancouver design community members, an open letter that expresses her position on the new City of Vancouver logo. CBC reached out to Marie for an interview, a transcript of which we are publishing here.

And the winner is…

The wait is over, the winner is selected. Take a look at the startup we’d be helping this year.

Launch Your Startup Right with Design Thinking (Part 2)

Design. Yeah. But really, what practical influence can design have on your business?

Launch Your Startup Right with Design Thinking (Part 1)

Startups tend to consider design last. In turn, we explore the impact early-stage human-centered design thinking can have on your endeavour.

Branding Bud

Building a brand in a new, evolving market is an exciting challenge for a company, especially when based on a once-illegal industry.

The Brand Prize Winner

The votes are in and the champagne has been popped. We’re thrilled to announce the winner of our first Brand Prize …

Harley Davidson & Brand Deviation

The value of brand (i.e. brand equity) is one of the most valuable assets a company has. So, what happens when a company deviates from its established branding?

Branding for Startups

Startups typically: Have smaller budgets Focus more on R&D for their product than look and feel Tend to equate “brand” with “aesthetics” Brand tends to get neglected and is seen as an unaffordable luxury.