Newsletter sign up successfully
A compelling value proposition is the foundation you need for a solid brand.
From an incredible list of startups, the Brand Prize team reviewed and debated until five companies came out on top.
Our UX Designer Marie Lamouret has signed, among hundreds of Vancouver design community members, an open letter that expresses her position on the new City of Vancouver logo. CBC reached out to Marie for an interview, a transcript of which we are publishing here.
The wait is over, the winner is selected. Take a look at the startup we’d be helping this year.
Design. Yeah. But really, what practical influence can design have on your business?
Startups tend to consider design last. In turn, we explore the impact early-stage human-centered design thinking can have on your endeavour.
Building a brand in a new, evolving market is an exciting challenge for a company, especially when based on a once-illegal industry.
The votes are in and the champagne has been popped. We’re thrilled to announce the winner of our first Brand Prize …
The value of brand (i.e. brand equity) is one of the most valuable assets a company has. So, what happens when a company deviates from its established branding?
Startups typically: Have smaller budgets Focus more on R&D for their product than look and feel Tend to equate “brand” with “aesthetics” Brand tends to get neglected and is seen as an unaffordable luxury.