You've heard it before and you'll hear it again—we've all gone mobile.
Smartphones have liberated us from the physical limitations of desktops and even the lightest of laptops. Whether on the go or stationary, our phones are always on and within arm’s reach. We're connected 24/7.
For your infotainment, Skyrocket has pulled together the latest stats, highlighting the degree to which we are in a relationship with our smartphones. Keep in mind, 64% of North American adults own a smartphone and 7% deem themselves smartphone-dependent.We are emotionally attached to our smartphones and rely on them every waking minute. With over 1.2 billion people using smartphones to access the web, it is wise to invest in designing and optimizing your website for them.
We are emotionally attached to our smartphones and rely on them every waking minute. With over 1.2 billion people using smartphones to access the web, it is wise to invest in designing and optimizing your website for them.
What are the top three things I should know when building a site for mobile devices? — Google Developers Mobile Guide.
The Smartphone is the Millennials' Bestie — Mitek Systems.
50 Must-Know Mobile Commerce Statistics and Facts — Mobify.
89% browse or buy using smartphones and tablets during their commute — Modern Marketing.
88% of Americans Who Shop on Their Smartphones Experience Negative Issues — Market Wired.
Mobile Path to Purchase: Five Key Findings — Think with Google.
The New Multi-Screen World Study — Think with Google.
Forget Mobile — Think Multiscreen — Razorfish Outlook Report.
.png)
Brand awareness is a crucial metric for launching a branded digital campaign, but it's also one of the most challenging to measure.
What is the number one pastime of a bored digital consumer? It’s scrolling endlessly through their feed looking for something to spike their dopamine — and chances are these are the best times that a consumer is willing to spontaneously spend money.