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Harley Davidson & Brand Deviation

The value of brand (i.e. brand equity) is one of the most valuable assets a company has. So, what happens when a company deviates from its established branding?

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Skyrocket’s Brand Prize: Five Startups in the Running

We’ve picked out five startups who we believe are going to do damn good things for our world. Drumroll please…

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High Performance Websites Through Data Driven Design

Love it or hate it, data is an essential piece of your website’s UX design.

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Mobile friendly isn’t the future of the web…

Mobile-optimized websites aren’t the platform of the future. In fact, we should probably stop talking about “mobile” and “desktop” sites altogether, and call it what it is: a website…

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Angels, Innovation, Awesome Shit and Coffee

Developing the brand for the inaugural Startup Week Vancouver event was an interesting challenge presented to us by Boris Mann. Startups (and the plethora of events that appeal to them) are in an interesting space with its own distinct culture…

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